Madison Avenue Lofts - Madison Avenue Lofts 1 Edit Building

Identification

Approximate Address - 376 MacPherson Avenue [map]

City - Toronto, Ontario, Canada

Region - Greater Golden Horseshoe

Nearby Buildings - Habayit Shelanu Seniors Residence, 280 St. George Street, 100 Spadina Road, Cartier House, Grandee Apartments, Oak Royal Apartments, Casablanca, Manor of St George, Panoramic Towers, 123 Spadina Road

Technical

Type - Mid-Rise

Designation - Condominium

Status - Construction

Floors - 6

Units - 211 suites

Suites - From 50m²545feet² to 167m²1800feet²

Companies

Advertising - Montana Steele Advertising

Architect - Northgrave Architect Inc.

Developer - Burnac Development Corp.

Interior Design - II By IV

Building Record History

2006-08-26 - Construction

Reference Material

Contributors: Mark Simpson, Rod Taylor

• Harness, Allison. (2006, 2 December). "Central region offers abundant selection". Toronto Star.

  MADISON AVENUE LOFTS: 376 MacPherson Ave., at Madison Ave. Builder: Burnac Corp. A six-storey, 211-unit brick and precast concrete building. Prices: from $169,900 for 545 sq. ft. to over $1 million for just under 1,800 sq. ft. Fees: 43 cents per sq. ft., plus hydro. Amenities: theatre, exercise room, multi-purpose room, meeting room, sauna, rooftop terrace and 24-hour concierge. Sales: about 50 per cent sold. Status: under construction. Occupancy: December 2007.

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• Harness, Allison. (2006, 26 August). "Central Toronto offers a range of choices". Toronto Star.

  MADISON AVENUE LOFTS: 376 MacPherson Ave., at Madison Ave. Builder: Burnac Corporation. A six-storey, 211-unit brick and precast concrete building. Prices: from $169,900 for 545 sq. ft. to over $1 million for just under 1,800 sq. ft. Fees: 43 cents per sq. ft., plus hydro. Amenities: theatre, exercise room, multi-purpose room, meeting room, sauna, rooftop terrace and 24-hour concierge. Sales: about 40 per cent sold. Status: under construction. Occupancy: December 2007.

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• Moorhouse, Ellen. (2005, 1 October). "Montevideo provides inspiration for Madison Lofts". Toronto Star.

  The little Toronto enclave marked off by Davenport and Spadina Rds. just north of the railway tracks is a long way from Montevideo, Uruguay.

  But the art deco legacy in that South American capital has served as inspiration for Madison Lofts, a condominium project that has its grand opening today and is set to transform the midtown neighbourhood.

  At least twice a year, architect Paul Northgrave, the designer for Burnac Corp.'s development on Macpherson and Madison Aves., travels to Montevideo, where he splits an apartment with his brother, Canada's former ambassador to that nation.

  The massive four-storey columned concrete structure will be retained, but two floors are to be added, and Northgrave has designed a new skin, combining large industrial-style windows with art deco lines.

  Northgrave's firm designed the largest loft conversion ever undertaken in Toronto: the former Sears warehouse, now the Merchandise Building on Dalhousie St.

  But Madison Avenue Lofts, with 211 units, has had its own share of problems.

  Northgrave brokered a compromise in what he deemed tense negotiations. Now plans for the block include 13 townhouses in an arts and crafts style, inspired by local home designs, and a new 100-unit six-storey condo.

  The common areas and suite finishes were designed by award-winning II BY IV Design Associates.

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• "Homebuilders Association".